Insights
Thinking about growth, visibility and what actually works.
Written for people running established businesses, not for people running marketing departments.
What changes when customers ask AI instead of Google
Being findable is starting to mean something different. Here's what to check first.
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Your website isn't underperforming. Your positioning is.
Most conversion problems are really clarity problems in disguise.
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The three to five things worth doing next
Why a shorter list beats a longer one, every time.
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